Creating your first website?
Optimizing your first site?
Tags and categories seem like the last things you should focus on.
They help both humans and search bots find information more easily. And thus they impact an important part of Google’s Algorithm called the “RankBrain”.
TL;DR: Without tags and categories readers may not get what they came to your site (and business) for and bounce. Big red flag for Google.
Spend some time getting the information architecture of your website right!
[Originally published here: https://thrivethemes.com/categories-tags-masterclass/]